Who should attend:

Qualitative and Quantitative researchers

Marketers

• Are your clients asking you to research into new areas of customer behaviour specifically to do with their websites?
• Are you interested in extending yourself into this new research opportunity of website usability, WITH confidence?
• Do you want to challenge yourself to be able to provide even greater value and insight to your usability recommendations?

We are looking to engage creative and inquisitive marketers in the art and science of usability research. No-one would argue that the role of the website in the customer experience is growing but brands are becoming increasing aware that the brand web experience needs to marry the rest of the desired brand experience. With this in mind, how are you placed to meet your client’s needs in this regard? Would you like to be able to help your client develop usable and engaging interfaces?

With over 10 years experience in web usability, we will be delivering a 1 day workshop in 'Usability Testing for Market Researchers'. After a review of key usability trends in Australia and overview of the role and function of usability testing, the workshop will cover all aspects of a website usability project. Specifically the workshop will cover:

• Scripts and scenarios;
• Recruitment and incentives;
• Running the usability test - moderation;
• Analysis and reporting; and
• Project management considerations.

Each aspect of the course will be supported by provocative case studies which will bring the learnings to life.

At the end of the course, you will be able to conduct your own usability projects. You will receive takeaway documents which will include templates and guidelines for every step of the process.

Not only will you have a greater appreciation for how website interfaces work, your understanding about user behaviour in general will be enriched. It will also become evident that you will be able to apply the same usability principles to other aspect of the brand’s offline promise. 

The course will be delivered on 28th May, 2010 from 9am to 4pm. The workshop fee will include morning tea, lunch and afternoon tea. The workshop will be held at Level 3, 50 York Street, Sydney (just a stone’s throw from City Group Rooms).

Ticket price AUD $595 + GST (this includes the Event Brite fee). Total price is AUD $654.50.